Every tool we’ve rated

The most popular AI assistant, with the broadest feature set: chat, deep research, image generation, voice, agent mode and custom GPTs. Plans now run from $8 Go to $200 Pro.

A strong all-round assistant known for careful writing, long documents and coding (including the Claude Code agent). No built-in image generation.

Google’s assistant, built into Gmail, Docs, Android and Chrome. AI Pro bundles 2 TB of Google storage, which makes it great value if you already pay for storage.

Microsoft’s assistant, built into Windows, Edge and Microsoft 365 apps like Word, Excel and Outlook. Best value if you already pay for Microsoft 365.

An AI answer engine: every answer cites its sources, which makes it the best choice for research and fact-finding rather than long writing.

An AI writing platform for marketing teams: brand voices, knowledge bases, audiences and campaign workflows on top of leading AI models.

The writing assistant that works everywhere you type (email, docs, browser and phone) with grammar fixes, tone suggestions and generative AI.

The image generator artists rave about: striking, stylized images with excellent detail. Paid plans only, from $10 a month.

Adobe’s generative AI for images, video and audio, designed to be commercially safe and built into Photoshop and Adobe Express.

The easiest design tool there is, now packed with AI (Magic Studio): generate images, resize designs, write copy and edit photos, all in templates.

A leading AI video generator and editor: text-to-video, image-to-video and pro editing tools aimed at filmmakers and creators.

The most realistic AI voices: voiceovers, audiobooks, dubbing and voice cloning, from a $6 Starter plan.

An AI meeting assistant that joins Zoom, Google Meet and Teams, transcribes in real time and writes summaries and action items.

The most widely used AI coding assistant, inside the editors developers already use, with agent mode and code review on GitHub.

An AI-first code editor built on VS Code, with powerful multi-file agents and your choice of frontier models.

The all-in-one SEO and marketing toolkit: keyword research, competitor analysis, rank tracking, site audits, ads research and AI search visibility.

The SEO toolset famous for its backlink index, with keyword research, site audit and rank tracking. Free Webmaster Tools cover your own sites.

A content-optimization tool: it scores your article against top-ranking pages and guides keyword use, structure and length, with an AI writer.

A drag-and-drop website builder with an AI site generator, hundreds of templates and built-in booking, store and marketing tools.

Beautiful, designer-quality templates and an easy editor: the best looking sites out of the box, with commerce, scheduling and email add-ons.

The leading eCommerce platform: everything to sell online and in person, with thousands of apps and Shopify Payments.

The best-known email marketing platform, with templates, automations and integrations with almost every store and CRM.

Email marketing built for creators: a generous free plan (up to 10,000 subscribers), simple automations, paid newsletters and digital product sales.

A newsletter platform built for growth: a web hub for your newsletter, referral programs, an ad network and paid subscriptions.

An all-in-one workspace for notes, docs, wikis and projects, with Notion AI for writing, search and meeting notes on the Business plan.

A CRM and marketing platform with a genuinely useful free tier, AI assistance throughout, and paid hubs for marketing, sales and service.

xAI’s assistant, built into X (Twitter) and available as a standalone app. Strong at real-time news and trends from X, with image generation and a looser personality than rivals.

A Chinese AI lab whose free chat app and very low-cost API put strong reasoning and coding models within anyone’s reach. Fewer features than ChatGPT and important data-residency questions for business use.

The most popular AI avatar video generator: turn a script into a talking-presenter video, clone your own avatar and voice, and translate videos into 30+ languages with lip-sync.

The enterprise favorite for AI avatar videos: training, onboarding and internal communications in 140+ languages, with strong security, brand kits and collaboration.

The video editor behind countless TikToks and Reels: fast templates, auto-captions, effects and AI tools on phone and desktop. The free plan is generous; Pro unlocks premium effects and AI features.

Edit video and podcasts by editing the transcript like a document. Removes filler words, fixes audio with Studio Sound, records remotely and generates clips with AI.

Type a prompt and InVideo AI writes the script, picks stock footage or generates scenes, adds voiceover and edits a full video: great for YouTube explainers, ads and social content.

The leading AI music generator: describe a song or paste lyrics and get full tracks with vocals in seconds. Paid plans add commercial rights and the best models.

Describe an app and Lovable builds it (front end, database, auth and hosting) so non-developers can ship working web apps and prototypes by chatting.

A browser-based coding platform with Replit Agent, which builds and deploys full-stack apps from a description, plus a real editor, databases and hosting for when you want to code yourself.

The industry-standard tool for designing apps and websites together in real time, plus FigJam whiteboards, Figma Sites, dev handoff and AI features.

An all-in-one work platform (tasks, docs, whiteboards, chat, goals and dashboards) with ClickUp Brain AI as an add-on. Enormous feature set for the price.

A colorful, visual work-management platform that teams pick up fast (boards, timelines, dashboards and automations) with separate CRM, dev and service products.

A polished project and portfolio management tool built around clear ownership, timelines, goals and workflows, with AI Studio for automating routine work.

A spreadsheet-database hybrid for building custom workflows and lightweight apps (content calendars, inventories, CRMs) with interfaces, automations and AI fields.

The best-known automation tool: connect 8,000+ apps so work moves between them automatically, plus AI agents, chatbots and tables for building workflows without code.

The scheduling link everyone recognizes: share your availability, let people book, and Calendly handles time zones, reminders and video links.

Record your screen and camera and share a link in seconds: the go-to tool for async updates, walkthroughs and feedback instead of meetings.

The email and SMS platform built for online stores: deep Shopify integration, product recommendations, predictive analytics and flows that drive revenue.

Email marketing with the most powerful automation builder in its class, plus a CRM for small sales teams. Starter now begins at $15/mo for 1,000 contacts.

A friendly email marketing platform for small businesses, nonprofits and events, with real phone support, event tools and simple automations.

One of the original SEO suites (keyword research, rank tracking, site audits and the Domain Authority metric) with a gentler learning curve than Semrush or Ahrefs.

The professional visual website builder: designer-level control over layout and animation, a powerful CMS, and clean code, without writing it.

A designer-friendly site builder that feels like a design tool: drag, animate and publish fast, with AI to generate pages and a growing CMS.

The budget pick: an AI website builder with hosting, a free domain for the first year and business email from under $3 a month, if you prepay for four years.

The best-known customer service platform: ticketing, live chat, voice, help center and AI agents in one suite, with a huge app marketplace. Powerful, but costs add up per agent and per AI resolution.

Freshworks’ help desk: easy ticketing, automations and a self-service portal at a lower per-agent price than Zendesk, with Freddy AI agents and copilot as add-ons.

An AI-first customer service platform built around Fin, its AI agent that resolves customer questions, plus a modern inbox, help center and in-app messaging.

The world’s biggest CRM: endlessly customizable sales, service and marketing clouds with Agentforce AI agents. Unmatched depth, but you pay for it in licences, setup and admin time.

A sales CRM built around a visual pipeline: drag deals between stages, automate follow-ups and see what to do next. Loved by small sales teams for its simplicity.

The default small-business accounting software in the US: invoicing, bank feeds, bills, payroll add-ons and the format most accountants already know. Prices have risen sharply over the years.

Cloud accounting with unlimited users on every plan, clean bank reconciliation and 1,000+ integrations: a popular QuickBooks alternative, especially for growing teams.

Invoicing-first accounting for freelancers and service businesses: beautiful invoices, time tracking, expenses and proposals, with full double-entry accounting underneath.

Free invoicing and accounting for very small businesses, with a low-cost Pro plan that adds automatic bank imports, receipt scanning and recurring invoices.

Friendly, full-service payroll for small businesses: automatic tax filings, benefits, onboarding and time tracking with transparent, published pricing.

An all-in-one workforce platform that combines payroll, HR, benefits, devices, apps and spend management on one employee record: powerful automation, quote-based pricing.

The HR system small and mid-size companies love: employee records, onboarding, time off, performance and an excellent employee experience, with payroll and benefits as add-ons.

The largest US payroll provider: RUN for small businesses and Workforce Now for larger ones, with tax filing, HR, benefits and deep compliance support, priced by quote.

The e-signature standard: send documents for legally binding signatures, with templates, reminders, audit trails and integrations into almost every business app.

Create, send and e-sign proposals, quotes and contracts from templates, with pricing tables, analytics and CRM integrations that sales teams love.

The best-known survey tool: question bank, logic, analysis and benchmarks for customer, employee and market research surveys.

A versatile form builder with 10,000+ templates, payments, e-signatures, PDF generation, approvals and tables: far more than surveys.

Beautiful one-question-at-a-time forms and surveys that people actually finish: great for lead capture, quizzes and feedback.

The simplest visual project tool: boards, lists and cards you drag across stages. Perfect for small teams and personal projects; less suited to complex work.

The standard tool for software teams: sprints, backlogs, bug tracking and roadmaps, deeply connected to Confluence, Bitbucket and GitHub. Powerful, but heavy for non-technical teams.

Spreadsheet-style project management for operations and PMOs: grids, Gantt charts, dashboards and automations familiar to anyone who knows Excel.

Enterprise-grade work management with Gantt charts, custom workflows, resource planning and proofing: popular with marketing and professional services teams.

Calm, all-in-one project communication: to-dos, message boards, docs, chat and schedules per project, at flat prices with no per-user fees.

A fast, opinionated issue tracker for product and engineering teams, with cycles, roadmaps and AI agents: the modern alternative to Jira.

A developer-friendly automation and AI-agent builder you can self-host for free or run in n8n’s cloud. Charged per workflow execution, so complex workflows stay cheap.

A visual automation platform (formerly Integromat) where you build scenarios on a canvas: typically far cheaper than Zapier for high-volume workflows.

One of the original social media dashboards: schedule, publish, monitor and report across networks, with social listening and team workflows.

Simple, affordable social media scheduling priced per channel: ideal for creators and small businesses that mainly need to plan and publish.

Premium social media management with a unified inbox, publishing, listening and the best reporting in its class: priced for serious teams.

Market and competitor intelligence: estimated website traffic, sources, audiences and keyword data for any site, used by marketers, sales teams and investors.

Competitor keyword and PPC research on a budget: see the keywords and Google Ads competitors rank and bid on, with 10+ years of history on Pro.