Mailchimp is the best-known name in email marketing: an easy editor, lots of templates, automations and integrations with almost every store and CRM.
What we like
- Easy templates and editor
- Integrates with almost everything
- Free plan to start
Watch out for
- Gets expensive as your list grows
- Free plan is very limited
Key facts
| Category | Email marketing |
|---|---|
| Free plan | Yes: small audience, 1 seat |
| Cheapest paid plan (monthly) | $13/mo |
| Top plan | Premium: $350/mo |
| Seats | 3-5 seats on paid plans |
| Trial / refund | Free plan |
| Platforms | Web, iOS, Android |
Checked Oct 9, 2026 on the official site. Prices and terms change: confirm before you buy.
Mailchimp plans & pricing
| Plan | Billed monthly | Billed yearly (per month) | Cost per year | What you get |
|---|---|---|---|---|
| Free | Free | - | $0 | 1 seat, small audience |
| Essentials | $13 | monthly only | $156 | From $13 (rises with contacts) |
| Standard | $20 | monthly only | $240 | Automation; from $20 (about $45 at 2,500 contacts) |
| Premium | $350 | monthly only | $4,200 | Advanced |
List prices for one user, checked Oct 9, 2026. Taxes extra; per-user plans multiply by seats. Vendors change plans often: confirm on Mailchimp’s pricing page. Add it to the stack cost calculator →
Is Mailchimp free? Free plan, trial and discounts →
Pricing
Plans start at about $13/mo (Essentials) and $20/mo (Standard) for small lists, and rise with your contact count: Standard is about $45 at 2,500 contacts. Premium starts at $350. A limited free plan is available.
Watch out for
Costs climb steeply as your list grows; creators may find Kit or beehiiv better value.
Frequently asked questions
Is Mailchimp still free?
There’s a limited free plan for small audiences.
Do you use Mailchimp?
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Questions from readers
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