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Mailchimp alternatives

By Web Tool Ratings editors · Updated · How we rate

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Mailchimp’s prices rise quickly as your list grows. These alternatives offer bigger free plans or features built for creators and newsletters.

The full list

1

Best for creators

Kit (ConvertKit)

★★★★★★★★★★ 4.4 · Best for creators and newsletters selling digital products

Free up to 10,000 subscribers; strong automations and digital product sales.

Category
Email marketing
Free plan
Yes
Paid from
$39/mo
Billed yearly
$32.50/mo
From $39 /moVisit Kit Full review
2

Best for newsletters

beehiiv

★★★★★★★★★★ 4.5 · Best for newsletter-first businesses that want to grow and monetize

Free up to 2,500 subscribers; growth and monetization tools.

Category
Email marketing
Free plan
Yes
Paid from
$49/mo
Billed yearly
$43/mo
From $49 /moVisit beehiiv Full review
3

Best for businesses that need a CRM

HubSpot

★★★★★★★★★★ 4.4 · Best for small businesses that want a free CRM that can grow with them

Free CRM plus email that scales into full marketing automation.

Category
Productivity & CRM
Free plan
Yes
Paid from
$20/mo
Billed yearly
$15/mo
From $20 /user/moVisit HubSpot Full review
4

Best for online stores

Klaviyo

★★★★★★★★★★ 4.4 · Best for ecommerce brands, especially on Shopify

Ecommerce data and flows that drive revenue.

Category
Email marketing
Free plan
Yes
Paid from
$20/mo
From $20 /moVisit Klaviyo Full review
5

Best automations

ActiveCampaign

★★★★★★★★★★ 4.4 · Best for small businesses that rely on automated email sequences

From $15/mo for 1,000 contacts.

Category
Email marketing
Free plan
No
Paid from
$15/mo
From $15 /moVisit ActiveCampaign Full review
6

Easiest with phone support

Constant Contact

★★★★★★★★★★ 4.2 · Best for small businesses and nonprofits that want hand-holding and support

Simple tools and real people to call.

Category
Email marketing
Free plan
No
Paid from
$12/mo
Billed yearly
$10.20/mo
From $12 /moVisit Constant Contact Full review

Compared at a glance

ToolOur ratingCategoryFree planPaid fromYear 1 (cheapest paid)
Kit (ConvertKit) 4.4/5Email marketingYes$39/mo$390
beehiiv 4.5/5Email marketingYes$49/mo$516
HubSpot 4.4/5Productivity & CRMYes$20/mo$180
Klaviyo 4.4/5Email marketingYes$20/mo$240
ActiveCampaign 4.4/5Email marketingNo$15/mo$180
Constant Contact 4.2/5Email marketingNo$12/mo$122

Checked Oct 10, 2026. Details change: confirm on the provider’s site.

Other options

MailerLite and Brevo are popular budget-friendly email tools with generous free tiers; check current limits on their sites.

Compare head to head: Kit vs Mailchimp, beehiiv vs Mailchimp and beehiiv vs Kit, Klaviyo vs Mailchimp, ActiveCampaign vs Mailchimp and Constant Contact vs Mailchimp. See the best email marketing platforms.

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