ConvertKit (Kit) alternatives

By Web Tool Ratings editors · Updated Oct 10, 2026 · How we rate

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ConvertKit is now called Kit. Its free plan covers up to 10,000 subscribers; Creator starts at $39 a month. These alternatives win on growth tools, price or automation.

The full list

Best for growing a newsletter

beehiiv

★★★★★★★★★★ 4.5 · Best for newsletter-first businesses that want to grow and monetize

Referral program, ad network and web publishing.

Category: Email marketing
Free plan: Yes
Paid from: $49/mo
Billed yearly: $43/mo

From $49 /moVisit beehiiv Full review

Best all-round

Mailchimp

★★★★★★★★★★ 4.2 · Best for small businesses that want familiar, all-round email marketing

Familiar, low entry price.

Category: Email marketing
Free plan: Yes
Paid from: $13/mo

From $13 /moVisit Mailchimp Full review

Best automations

ActiveCampaign

★★★★★★★★★★ 4.4 · Best for small businesses that rely on automated email sequences

Powerful sequences from $15/mo.

Category: Email marketing
Free plan: No
Paid from: $15/mo

From $15 /moVisit ActiveCampaign Full review

Best for selling products

Klaviyo

★★★★★★★★★★ 4.4 · Best for ecommerce brands, especially on Shopify

Ecommerce data and flows.

Category: Email marketing
Free plan: Yes
Paid from: $20/mo

From $20 /moVisit Klaviyo Full review

Compared at a glance

Tool	Our rating	Category	Free plan	Paid from	Year 1 (cheapest paid)
beehiiv	4.5/5	Email marketing	Yes	$49/mo	$516
Mailchimp	4.2/5	Email marketing	Yes	$13/mo	$156
ActiveCampaign	4.4/5	Email marketing	No	$15/mo	$180
Klaviyo	4.4/5	Email marketing	Yes	$20/mo	$240