What we like
- Best-in-class ecommerce data and segmentation
- Revenue-focused flows and reporting
- Email and SMS in one place
Watch out for
- Expensive as your list grows (priced on active profiles)
- More than a newsletter or service business needs
Key facts
| Category | Email marketing |
|---|---|
| Free plan | Yes, for small lists |
| Cheapest paid plan (monthly) | $20/mo |
| Top plan | Email: $20/mo |
| Seats | Unlimited users |
| Trial / refund | Free plan |
| Platforms | Web, iOS, Android |
Checked Oct 9, 2026 on the official site. Prices and terms change: confirm before you buy.
Klaviyo plans & pricing
| Plan | Billed monthly | Billed yearly (per month) | Cost per year | What you get |
|---|---|---|---|---|
| Free | Free | - | $0 | Small lists; email and SMS credits |
| $20 | monthly only | $240 | From $20/mo; price rises with active profiles | |
| Email & SMS | Custom | - | - | Email plus SMS credits; priced by profiles |
List prices for one user, checked Oct 9, 2026. Taxes extra; per-user plans multiply by seats. Vendors change plans often: confirm on Klaviyo’s pricing page. Add it to the stack cost calculator →
Klaviyo price history
No price changes logged since our baseline check on Oct 9, 2026.
Last checked Oct 9, 2026. We re-check every tool monthly. See all software price changes →
Is Klaviyo free? Free plan, trial and discounts →
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