beehiiv vs Klaviyo
beehiiv
KlaviyoWe may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.
Quick verdict
beehiiv edges it overall, winning 2 of 4 rating categories. Klaviyo is cheaper to start ($20 vs $49).
Choose beehiiv if…
You’re newsletter-first businesses that want to grow and monetize. A newsletter platform built for growth: a web hub for your newsletter, referral programs, an ad network and paid subscriptions.
Visit beehiivChoose Klaviyo if…
You’re ecommerce brands, especially on Shopify. The email and SMS platform built for online stores: deep Shopify integration, product recommendations, predictive analytics and flows that drive revenue.
Visit KlaviyoSide by side
| beehiiv | Klaviyo | |
|---|---|---|
| Our rating | 4.5/5 | 4.4/5 |
| Value | 4.5/5 | 3.9/5 |
| Features | 4.5/5 | 4.8/5 |
| Ease of use | 4.6/5 | 4.2/5 |
| Output quality | 4.4/5 | 4.6/5 |
| Category | Email marketing | Email marketing |
| Free plan | Yes: up to 2,500 subscribers | Yes, for small lists |
| Cheapest paid plan (monthly) | $49/mo | $20/mo |
| Same plan billed yearly | $43/mo | - |
| Top plan | Max: $109/mo | Email: $20/mo |
| Seats | Team seats on paid plans | Unlimited users |
| Trial / refund | Free plan | Free plan |
| Platforms | Web | Web, iOS, Android |
| Best for | Newsletter-first businesses that want to grow and monetize | Ecommerce brands, especially on Shopify |
beehiiv: pros & cons
- Built-in growth and monetization tools
- Fast, clean editor
- Free up to 2,500 subscribers
- Less suited to eCommerce email flows
- Best features on paid plans
Klaviyo: pros & cons
- Best-in-class ecommerce data and segmentation
- Revenue-focused flows and reporting
- Email and SMS in one place
- Expensive as your list grows (priced on active profiles)
- More than a newsletter or service business needs
Questions from readers
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