The best CRM for small business

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Small businesses need a CRM their team will actually update. Start with ease of use, then price per seat, then features.

The full list

Best free CRM

★★★★★★★★★★ 4.4 · Best for small businesses that want a free CRM that can grow with them

Free CRM for unlimited users; Starter from $15/seat yearly.

Best for sales pipelines

★★★★★★★★★★ 4.5 · Best for small sales teams that want a simple, visual deal pipeline

Visual deal pipeline; Lite from $14/seat yearly.

Best for scaling up

★★★★★★★★★★ 4.2 · Best for mid-size and enterprise sales organizations with complex processes

Starter Suite $25/user; grows to any size.

Tool	Our rating	Category	Free plan	Paid from	Year 1 (cheapest paid)
HubSpot	4.4/5	Productivity & CRM	Yes	$20/mo	$180
Pipedrive	4.5/5	CRM & sales	No	$14/mo	$168
Salesforce	4.2/5	CRM & sales	Yes	$25/mo	$300

Checked Oct 10, 2026. Details change: confirm on the provider’s site.

CRM	Free plan	Entry	Popular tier
HubSpot	Yes	Starter $15 (yearly)	Professional (much higher)
Pipedrive	No (14-day trial)	Lite $14 (yearly)	Growth $39
Salesforce	Free Suite	Starter $25	Pro Suite $100 (yearly)

What is the best free CRM?

HubSpot’s free CRM, which allows unlimited users.

When should a small business choose Salesforce?

When you expect complex processes or rapid growth and can invest in setup.

Know a tool that belongs on this list? Tell us which one and why. The first good one goes right here.

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