The best CRM for real estate agents

By Web Tool Ratings editors · Updated Oct 10, 2026 · How we rate

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Agents need a CRM that captures every lead fast, reminds you to follow up, and works on your phone between showings. Price per seat matters less than whether you’ll actually use it.

The full list

Best free CRM for agents

HubSpot

★★★★★★★★★★ 4.4 · Best for small businesses that want a free CRM that can grow with them

Free CRM for unlimited users; forms, email tracking and a mobile app. Starter from $15/seat billed yearly.

Category: Productivity & CRM
Free plan: Yes
Paid from: $20/mo
Billed yearly: $15/mo

From $20 /user/moVisit HubSpot Full review

Best for tracking deals

Pipedrive

★★★★★★★★★★ 4.5 · Best for small sales teams that want a simple, visual deal pipeline

A visual pipeline for listings and buyers, from lead to closing; Lite from $14/seat billed yearly.

Category: CRM & sales
Free plan: No
Paid from: $14/mo
Billed yearly: $14/mo

From $14 /user/moVisit Pipedrive Full review

Best for brokerages

Salesforce

★★★★★★★★★★ 4.2 · Best for mid-size and enterprise sales organizations with complex processes

Customizable for large teams, routing and compliance; Starter Suite $25/user.

Category: CRM & sales
Free plan: Yes
Paid from: $25/mo
Billed yearly: $25/mo

From $25 /user/moVisit Salesforce Full review

Compared at a glance

Tool	Our rating	Category	Free plan	Paid from	Year 1 (cheapest paid)
HubSpot	4.4/5	Productivity & CRM	Yes	$20/mo	$180
Pipedrive	4.5/5	CRM & sales	No	$14/mo	$168
Salesforce	4.2/5	CRM & sales	Yes	$25/mo	$300

Checked Oct 10, 2026. Details change: confirm on the provider’s site.

What real estate agents need from a CRM

Need	Why it matters
Fast lead capture	Portal, website and open-house leads go cold in minutes
Automated follow-up	Most deals close months after first contact
Mobile app	You’re rarely at a desk
Pipeline by stage	Track buyers and listings from first call to closing

Dedicated real-estate CRMs (not yet rated)

Follow Up Boss, BoldTrail (kvCORE), Wise Agent and LionDesk are built specifically for agents, with portal integrations and IDX features. They usually cost more than a general CRM but need less setup.

Our advice

Solo agents: start on HubSpot’s free CRM. Teams that live in their pipeline: Pipedrive. Brokerages with complex routing: Salesforce or a dedicated real-estate CRM. See the best CRM for small business.