HubSpot alternatives & competitors

By Web Tool Ratings editors · Updated Oct 10, 2026 · How we rate

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HubSpot’s free CRM is generous, but Professional tiers get expensive fast. These competitors are cheaper for sales-only teams or more powerful at scale.

The full list

Best for sales teams

Pipedrive

★★★★★★★★★★ 4.5 · Best for small sales teams that want a simple, visual deal pipeline

Simple, visual pipeline from $14/seat yearly.

Category: CRM & sales
Free plan: No
Paid from: $14/mo
Billed yearly: $14/mo

From $14 /user/moVisit Pipedrive Full review

Best for complex sales

Salesforce

★★★★★★★★★★ 4.2 · Best for mid-size and enterprise sales organizations with complex processes

The most customizable CRM.

Category: CRM & sales
Free plan: Yes
Paid from: $25/mo
Billed yearly: $25/mo

From $25 /user/moVisit Salesforce Full review

Best for email automation + CRM

ActiveCampaign

★★★★★★★★★★ 4.4 · Best for small businesses that rely on automated email sequences

Marketing automation with a built-in CRM.

Category: Email marketing
Free plan: No
Paid from: $15/mo

From $15 /moVisit ActiveCampaign Full review

Best for support-led teams

Zendesk

★★★★★★★★★★ 4.4 · Best for growing and enterprise support teams that need a proven, scalable help desk

If service is your main need.

Category: Customer support
Free plan: No
Paid from: $25/mo
Billed yearly: $19/mo

From $25 /user/moVisit Zendesk Full review

Compared at a glance

Tool	Our rating	Category	Free plan	Paid from	Year 1 (cheapest paid)
Pipedrive	4.5/5	CRM & sales	No	$14/mo	$168
Salesforce	4.2/5	CRM & sales	Yes	$25/mo	$300
ActiveCampaign	4.4/5	Email marketing	No	$15/mo	$180
Zendesk	4.4/5	Customer support	No	$25/mo	$228

Checked Oct 10, 2026. Details change: confirm on the provider’s site.

Other HubSpot competitors (not yet rated)

Zoho CRM: feature-rich and budget-friendly.
Monday Sales CRM and Freshsales: easy CRMs from monday.com and Freshworks.
Close: calling-focused CRM for inside sales.

Compare HubSpot vs Salesforce and HubSpot vs Pipedrive.