The best email marketing platforms

By Web Tool Ratings editors · Updated Oct 10, 2026 · How we rate

We may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.

Email pricing depends on your list size, so compare free-plan limits and how prices rise. For creators and newsletters, the newer platforms are better value.

The full list

Best for creators

Kit (ConvertKit)

★★★★★★★★★★ 4.4 · Best for creators and newsletters selling digital products

Free up to 10,000 subscribers; great automations and selling tools.

Category: Email marketing
Free plan: Yes
Paid from: $39/mo
Billed yearly: $32.50/mo

From $39 /moVisit Kit Full review

Best for growing a newsletter

beehiiv

★★★★★★★★★★ 4.5 · Best for newsletter-first businesses that want to grow and monetize

Referrals, ads and paid subscriptions built in.

Category: Email marketing
Free plan: Yes
Paid from: $49/mo
Billed yearly: $43/mo

From $49 /moVisit beehiiv Full review

Best all-round for small businesses

Mailchimp

★★★★★★★★★★ 4.2 · Best for small businesses that want familiar, all-round email marketing

Familiar editor and integrations everywhere.

Category: Email marketing
Free plan: Yes
Paid from: $13/mo

From $13 /moVisit Mailchimp Full review

Best with a CRM

HubSpot

★★★★★★★★★★ 4.4 · Best for small businesses that want a free CRM that can grow with them

Email marketing on top of a free CRM.

Category: Productivity & CRM
Free plan: Yes
Paid from: $20/mo
Billed yearly: $15/mo

From $20 /user/moVisit HubSpot Full review

Best for ecommerce

Klaviyo

★★★★★★★★★★ 4.4 · Best for ecommerce brands, especially on Shopify

Deep Shopify data and revenue-focused flows.

Category: Email marketing
Free plan: Yes
Paid from: $20/mo

From $20 /moVisit Klaviyo Full review

Best automations

ActiveCampaign

★★★★★★★★★★ 4.4 · Best for small businesses that rely on automated email sequences

The strongest automation builder, from $15/mo.

Category: Email marketing
Free plan: No
Paid from: $15/mo

From $15 /moVisit ActiveCampaign Full review

Easiest with phone support

Constant Contact

★★★★★★★★★★ 4.2 · Best for small businesses and nonprofits that want hand-holding and support

Friendly tools for small businesses and nonprofits.

Category: Email marketing
Free plan: No
Paid from: $12/mo
Billed yearly: $10.20/mo

From $12 /moVisit Constant Contact Full review

Compared at a glance

Tool	Our rating	Category	Free plan	Paid from	Year 1 (cheapest paid)
Kit (ConvertKit)	4.4/5	Email marketing	Yes	$39/mo	$390
beehiiv	4.5/5	Email marketing	Yes	$49/mo	$516
Mailchimp	4.2/5	Email marketing	Yes	$13/mo	$156
HubSpot	4.4/5	Productivity & CRM	Yes	$20/mo	$180
Klaviyo	4.4/5	Email marketing	Yes	$20/mo	$240
ActiveCampaign	4.4/5	Email marketing	No	$15/mo	$180
Constant Contact	4.2/5	Email marketing	No	$12/mo	$122