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Klaviyo alternatives

By Web Tool Ratings editors · Updated · How we rate

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Klaviyo is the ecommerce leader, but it’s priced on active profiles and gets expensive as your list grows. These cost less for most lists.

The full list

1

Best all-round alternative

Mailchimp

★★★★★★★★★★ 4.2 · Best for small businesses that want familiar, all-round email marketing

Ecommerce integrations and a low entry price.

Category
Email marketing
Free plan
Yes
Paid from
$13/mo
From $13 /moVisit Mailchimp Full review
2

Best automations

ActiveCampaign

★★★★★★★★★★ 4.4 · Best for small businesses that rely on automated email sequences

Powerful sequences from $15/mo for 1,000 contacts.

Category
Email marketing
Free plan
No
Paid from
$15/mo
From $15 /moVisit ActiveCampaign Full review
3

Best for creators

Kit (ConvertKit)

★★★★★★★★★★ 4.4 · Best for creators and newsletters selling digital products

Free up to 10,000 subscribers.

Category
Email marketing
Free plan
Yes
Paid from
$39/mo
Billed yearly
$32.50/mo
From $39 /moVisit Kit Full review
4

Easiest with support

Constant Contact

★★★★★★★★★★ 4.2 · Best for small businesses and nonprofits that want hand-holding and support

Simple tools and phone support.

Category
Email marketing
Free plan
No
Paid from
$12/mo
Billed yearly
$10.20/mo
From $12 /moVisit Constant Contact Full review

Compared at a glance

ToolOur ratingCategoryFree planPaid fromYear 1 (cheapest paid)
Mailchimp 4.2/5Email marketingYes$13/mo$156
ActiveCampaign 4.4/5Email marketingNo$15/mo$180
Kit (ConvertKit) 4.4/5Email marketingYes$39/mo$390
Constant Contact 4.2/5Email marketingNo$12/mo$122

Checked Oct 10, 2026. Details change: confirm on the provider’s site.

Other options we haven’t rated yet

  • Omnisend: ecommerce-focused and usually cheaper than Klaviyo.
  • Brevo: priced by emails sent rather than contacts.

Compare Klaviyo vs Mailchimp.

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