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The best email marketing for Shopify

By Web Tool Ratings editors · Updated · How we rate

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Shopify stores make the most from automated flows: welcome, abandoned cart, browse abandonment and post-purchase.

The full list

1

Best overall for Shopify

Klaviyo

★★★★★★★★★★ 4.4 · Best for ecommerce brands, especially on Shopify

Deep Shopify data, flows and SMS; free for small lists.

Category
Email marketing
Free plan
Yes
Paid from
$20/mo
From $20 /moVisit Klaviyo Full review
2

Best budget option

Mailchimp

★★★★★★★★★★ 4.2 · Best for small businesses that want familiar, all-round email marketing

Simple ecommerce emails at a low entry price.

Category
Email marketing
Free plan
Yes
Paid from
$13/mo
From $13 /moVisit Mailchimp Full review
3

Best automation builder

ActiveCampaign

★★★★★★★★★★ 4.4 · Best for small businesses that rely on automated email sequences

Powerful flows from $15/mo.

Category
Email marketing
Free plan
No
Paid from
$15/mo
From $15 /moVisit ActiveCampaign Full review
4

Best for creator stores

Kit (ConvertKit)

★★★★★★★★★★ 4.4 · Best for creators and newsletters selling digital products

Free up to 10,000 subscribers.

Category
Email marketing
Free plan
Yes
Paid from
$39/mo
Billed yearly
$32.50/mo
From $39 /moVisit Kit Full review

Compared at a glance

ToolOur ratingCategoryFree planPaid fromYear 1 (cheapest paid)
Klaviyo 4.4/5Email marketingYes$20/mo$240
Mailchimp 4.2/5Email marketingYes$13/mo$156
ActiveCampaign 4.4/5Email marketingNo$15/mo$180
Kit (ConvertKit) 4.4/5Email marketingYes$39/mo$390

Checked Oct 10, 2026. Details change: confirm on the provider’s site.

Other options (not yet rated)

Omnisend (ecommerce-focused) and Shopify Email (Shopify’s own app, pay as you send).

Compare Klaviyo vs Mailchimp.

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