Shopify is the leading platform for selling online (and in person) with checkout, payments, inventory, shipping and thousands of apps.
What we like
- Most complete eCommerce platform
- Huge app and theme ecosystem
- Scales from first sale to enterprise
Watch out for
- Apps add monthly costs
- Transaction fees without Shopify Payments
Key facts
| Category | Website builder |
|---|---|
| Free plan | No: trial (often $1/mo for 3 months) |
| Cheapest paid plan (monthly) | $39/mo |
| Same plan billed yearly | $29/mo |
| Top plan | Plus: $2300/mo |
| Seats | Staff accounts by plan |
| Trial / refund | 3-day trial + $1/mo promo |
| Platforms | Web, iOS, Android, POS |
Checked Oct 9, 2026 on the official site. Prices and terms change: confirm before you buy.
Shopify plans & pricing
| Plan | Billed monthly | Billed yearly (per month) | Cost per year | What you get |
|---|---|---|---|---|
| Basic | $39 | $29 save 26% | $348 | 2% fee without Shopify Payments |
| Grow | $105 | $79 save 25% | $948 | Lower card rates |
| Advanced | $399 | $299 save 25% | $3,588 | Advanced reports |
| Plus | $2,300 | monthly only | $27,600 | Enterprise |
List prices for one user, checked Oct 9, 2026. Taxes extra; per-user plans multiply by seats. Vendors change plans often: confirm on Shopify’s pricing page. Add it to the stack cost calculator →
Is Shopify free? Free plan, trial and discounts →
Pricing
| Plan | Monthly | Yearly (per month) |
|---|---|---|
| Basic | $39 | $29 |
| Grow | $105 | $79 |
| Advanced | $399 | $299 |
| Plus | from $2,300 | - |
Expect app costs on top, and transaction fees if you don’t use Shopify Payments.
Frequently asked questions
Is Shopify good for beginners?
Yes for selling products: it’s easy to start, but apps and themes add cost.
Do you use Shopify?
Reader reviews
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Questions from readers
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