Shopify vs Wix
Shopify
WixWe may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.
Quick verdict
Shopify edges it overall, winning 2 of 4 rating categories. Wix is cheaper to start ($24 vs $39).
Choose Shopify if…
You’re anyone serious about selling products online. The leading eCommerce platform: everything to sell online and in person, with thousands of apps and Shopify Payments.
Visit ShopifyChoose Wix if…
You’re small businesses that want the most built-in features. A drag-and-drop website builder with an AI site generator, hundreds of templates and built-in booking, store and marketing tools.
Visit WixSide by side
| Shopify | Wix | |
|---|---|---|
| Our rating | 4.5/5 | 4.4/5 |
| Value | 4.2/5 | 4.2/5 |
| Features | 4.9/5 | 4.6/5 |
| Ease of use | 4.3/5 | 4.6/5 |
| Output quality | 4.6/5 | 4.3/5 |
| Category | Website builder | Website builder |
| Free plan | No: trial (often $1/mo for 3 months) | Yes: Wix subdomain with ads |
| Cheapest paid plan (monthly) | $39/mo | $24/mo |
| Same plan billed yearly | $29/mo | $17/mo |
| Top plan | Plus: $2300/mo | Business Elite: $172/mo |
| Seats | Staff accounts by plan | Site plans; collaborators included |
| Trial / refund | 3-day trial + $1/mo promo | Free plan; 14-day money-back on premium |
| Platforms | Web, iOS, Android, POS | Web, Wix app |
| Best for | Anyone serious about selling products online | Small businesses that want the most built-in features |
Shopify: pros & cons
- Most complete eCommerce platform
- Huge app and theme ecosystem
- Scales from first sale to enterprise
- Apps add monthly costs
- Transaction fees without Shopify Payments
Wix: pros & cons
- Total design freedom
- AI site builder and huge app market
- Free plan to start
- Switching templates later is hard
- Price jumps for eCommerce
Questions from readers
Still deciding between these two? Ask a question and we will answer it here.