HubSpot vs Klaviyo
HubSpot
KlaviyoWe may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.
Quick verdict
HubSpot edges it overall, winning 2 of 4 rating categories.
Choose HubSpot if…
You’re small businesses that want a free CRM that can grow with them. A CRM and marketing platform with a genuinely useful free tier, AI assistance throughout, and paid hubs for marketing, sales and service.
Visit HubSpotChoose Klaviyo if…
You’re ecommerce brands, especially on Shopify. The email and SMS platform built for online stores: deep Shopify integration, product recommendations, predictive analytics and flows that drive revenue.
Visit KlaviyoSide by side
| HubSpot | Klaviyo | |
|---|---|---|
| Our rating | 4.4/5 | 4.4/5 |
| Value | 4.2/5 | 3.9/5 |
| Features | 4.7/5 | 4.8/5 |
| Ease of use | 4.4/5 | 4.2/5 |
| Output quality | 4.2/5 | 4.6/5 |
| Category | Productivity & CRM | Email marketing |
| Free plan | Yes: free CRM for unlimited users | Yes, for small lists |
| Cheapest paid plan (monthly) | $20/mo | $20/mo |
| Same plan billed yearly | $15/mo | - |
| Top plan | Starter: $20/mo | Email: $20/mo |
| Seats | Per seat on paid plans | Unlimited users |
| Trial / refund | Free CRM; demos on higher tiers | Free plan |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Best for | Small businesses that want a free CRM that can grow with them | Ecommerce brands, especially on Shopify |
HubSpot: pros & cons
- Free CRM is excellent
- Marketing, sales and service in one platform
- Breeze AI built in
- Professional tiers get expensive quickly
- Onboarding fees on higher tiers
Klaviyo: pros & cons
- Best-in-class ecommerce data and segmentation
- Revenue-focused flows and reporting
- Email and SMS in one place
- Expensive as your list grows (priced on active profiles)
- More than a newsletter or service business needs
Questions from readers
Still deciding between these two? Ask a question and we will answer it here.