Kit (ConvertKit) vs Klaviyo
Kit (ConvertKit)
KlaviyoWe may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.
Quick verdict
Kit (ConvertKit) edges it overall, winning 2 of 4 rating categories. Klaviyo is cheaper to start ($20 vs $39).
Choose Kit (ConvertKit) if…
You’re creators and newsletters selling digital products. Email marketing built for creators: a generous free plan (up to 10,000 subscribers), simple automations, paid newsletters and digital product sales.
Visit KitChoose Klaviyo if…
You’re ecommerce brands, especially on Shopify. The email and SMS platform built for online stores: deep Shopify integration, product recommendations, predictive analytics and flows that drive revenue.
Visit KlaviyoSide by side
| Kit (ConvertKit) | Klaviyo | |
|---|---|---|
| Our rating | 4.4/5 | 4.4/5 |
| Value | 4.5/5 | 3.9/5 |
| Features | 4.4/5 | 4.8/5 |
| Ease of use | 4.5/5 | 4.2/5 |
| Output quality | 4.3/5 | 4.6/5 |
| Category | Email marketing | Email marketing |
| Free plan | Yes: up to 10,000 subscribers | Yes, for small lists |
| Cheapest paid plan (monthly) | $39/mo | $20/mo |
| Same plan billed yearly | $32.50/mo | - |
| Top plan | Pro: $79/mo | Email: $20/mo |
| Seats | Team members on Creator+ | Unlimited users |
| Trial / refund | Free plan | Free plan |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Best for | Creators and newsletters selling digital products | Ecommerce brands, especially on Shopify |
Kit (ConvertKit): pros & cons
- Free up to 10,000 subscribers
- Creator-friendly automations and commerce
- Recommendations network for growth
- Fewer design templates than Mailchimp
- Paid tiers scale with list size
Klaviyo: pros & cons
- Best-in-class ecommerce data and segmentation
- Revenue-focused flows and reporting
- Email and SMS in one place
- Expensive as your list grows (priced on active profiles)
- More than a newsletter or service business needs
Questions from readers
Still deciding between these two? Ask a question and we will answer it here.