ActiveCampaign vs Klaviyo
ActiveCampaign
KlaviyoWe may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.
Quick verdict
ActiveCampaign edges it overall, winning 1 of 4 rating categories. ActiveCampaign is cheaper to start ($15 vs $20).
Choose ActiveCampaign if…
You’re small businesses that rely on automated email sequences. Email marketing with the most powerful automation builder in its class, plus a CRM for small sales teams. Starter now begins at $15/mo for 1,000 contacts.
Visit ActiveCampaignChoose Klaviyo if…
You’re ecommerce brands, especially on Shopify. The email and SMS platform built for online stores: deep Shopify integration, product recommendations, predictive analytics and flows that drive revenue.
Visit KlaviyoSide by side
| ActiveCampaign | Klaviyo | |
|---|---|---|
| Our rating | 4.4/5 | 4.4/5 |
| Value | 4.2/5 | 3.9/5 |
| Features | 4.7/5 | 4.8/5 |
| Ease of use | 4/5 | 4.2/5 |
| Output quality | 4.5/5 | 4.6/5 |
| Category | Email marketing | Email marketing |
| Free plan | No: 14-day free trial | Yes, for small lists |
| Cheapest paid plan (monthly) | $15/mo | $20/mo |
| Same plan billed yearly | - | - |
| Top plan | Starter: $15/mo | Email: $20/mo |
| Seats | Users by plan | Unlimited users |
| Trial / refund | 14-day free trial, no card | Free plan |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Best for | Small businesses that rely on automated email sequences | Ecommerce brands, especially on Shopify |
ActiveCampaign: pros & cons
- Excellent visual automation builder
- Built-in CRM on higher tiers
- Starter price cut to $15/mo
- No free plan
- Price climbs with contacts
- Learning curve for complex automations
Klaviyo: pros & cons
- Best-in-class ecommerce data and segmentation
- Revenue-focused flows and reporting
- Email and SMS in one place
- Expensive as your list grows (priced on active profiles)
- More than a newsletter or service business needs
Questions from readers
Still deciding between these two? Ask a question and we will answer it here.