HubSpot vs Mailchimp
HubSpot
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Quick verdict
HubSpot edges it overall, winning 2 of 4 rating categories. Mailchimp is cheaper to start ($13 vs $20).
Choose HubSpot if…
You’re small businesses that want a free CRM that can grow with them. A CRM and marketing platform with a genuinely useful free tier, AI assistance throughout, and paid hubs for marketing, sales and service.
Visit HubSpotChoose Mailchimp if…
You’re small businesses that want familiar, all-round email marketing. The best-known email marketing platform, with templates, automations and integrations with almost every store and CRM.
Visit MailchimpSide by side
| HubSpot | Mailchimp | |
|---|---|---|
| Our rating | 4.4/5 | 4.2/5 |
| Value | 4.2/5 | 3.7/5 |
| Features | 4.7/5 | 4.4/5 |
| Ease of use | 4.4/5 | 4.4/5 |
| Output quality | 4.2/5 | 4.2/5 |
| Category | Productivity & CRM | Email marketing |
| Free plan | Yes: free CRM for unlimited users | Yes: small audience, 1 seat |
| Cheapest paid plan (monthly) | $20/mo | $13/mo |
| Same plan billed yearly | $15/mo | - |
| Top plan | Starter: $20/mo | Premium: $350/mo |
| Seats | Per seat on paid plans | 3-5 seats on paid plans |
| Trial / refund | Free CRM; demos on higher tiers | Free plan |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Best for | Small businesses that want a free CRM that can grow with them | Small businesses that want familiar, all-round email marketing |
HubSpot: pros & cons
- Free CRM is excellent
- Marketing, sales and service in one platform
- Breeze AI built in
- Professional tiers get expensive quickly
- Onboarding fees on higher tiers
Mailchimp: pros & cons
- Easy templates and editor
- Integrates with almost everything
- Free plan to start
- Gets expensive as your list grows
- Free plan is very limited
Questions from readers
Still deciding between these two? Ask a question and we will answer it here.