What we like
- Best for estimating any site’s traffic and sources
- Free extension for quick checks
- Covers apps, ads and audiences
Watch out for
- Self-service from $125/mo
- Serious use needs custom packages
Key facts
| Category | SEO |
|---|---|
| Free plan | Limited free data; free trial |
| Cheapest paid plan (monthly) | $125/mo |
| Top plan | Self-service: $125/mo |
| Seats | Package-based |
| Trial / refund | Free trial |
| Platforms | Web, browser extension |
Checked Oct 9, 2026 on the official site. Prices and terms change: confirm before you buy.
Similarweb plans & pricing
| Plan | Billed monthly | Billed yearly (per month) | Cost per year | What you get |
|---|---|---|---|---|
| Free | Free | - | $0 | High-level sample data on similarweb.com |
| Self-service | $125 | monthly only | $1,500 | From $125/mo |
| Business / Enterprise | Custom | - | - | Custom packages |
List prices for one user, checked Oct 9, 2026. Taxes extra; per-user plans multiply by seats. Vendors change plans often: confirm on Similarweb’s pricing page. Add it to the stack cost calculator →
Similarweb price history
No price changes logged since our baseline check on Oct 9, 2026.
Last checked Oct 9, 2026. We re-check every tool monthly. See all software price changes →
Is Similarweb free? Free plan, trial and discounts →
Do you use Similarweb?
Reader reviews
Use Similarweb? Tell others what it is good at and where it falls short. The first good one goes right here.
Write a short review
Questions from readers
Question about Similarweb? Ask it here. We answer the useful ones on this page, in general terms.
Ask a question
Alternatives to Similarweb
The SEO toolset famous for its backlink index, with keyword research, site audit and rank tracking. Free Webmaster Tools cover your own sites.
- Category
- SEO
- Free plan
- Yes
- Paid from
- $29/mo
The all-in-one SEO and marketing toolkit: keyword research, competitor analysis, rank tracking, site audits, ads research and AI search visibility.
- Category
- SEO
- Free plan
- No
- Paid from
- $139/mo
- Billed yearly
- $117.33/mo
Competitor keyword and PPC research on a budget: see the keywords and Google Ads competitors rank and bid on, with 10+ years of history on Pro.
- Category
- SEO
- Free plan
- No
- Paid from
- $39/mo
- Billed yearly
- $29/mo
A content-optimization tool: it scores your article against top-ranking pages and guides keyword use, structure and length, with an AI writer.
- Category
- SEO
- Free plan
- No
- Paid from
- $59/mo
- Billed yearly
- $49/mo