Semrush is the Swiss Army knife of online marketing: keyword research, competitor analysis, rank tracking, site audits, backlink analysis, PPC research and now AI search visibility tracking.
What we like
- Huge keyword and competitor database
- Covers SEO, ads, content and AI search
- Strong reporting
Watch out for
- Expensive, especially with extra seats
- Overwhelming for beginners
Key facts
| Category | SEO |
|---|---|
| Free plan | Limited free account (10 requests/day) |
| Cheapest paid plan (monthly) | $139/mo |
| Same plan billed yearly | $117.33/mo |
| Top plan | Advanced: $549/mo |
| Seats | 1 user per plan; extra seats cost more |
| Trial / refund | 7-day trial on some plans |
| Platforms | Web, API |
Checked Oct 9, 2026 on the official site. Prices and terms change: confirm before you buy.
Semrush plans & pricing
| Plan | Billed monthly | Billed yearly (per month) | Cost per year | What you get |
|---|---|---|---|---|
| SEO | $139 | $117.33 save 16% | $1,407.96 | 5 projects, 500 keywords tracked |
| Starter | $199 | $165.17 save 17% | $1,982.04 | Adds AI visibility |
| Pro+ | $299 | $248.17 save 17% | $2,978.04 | 15 projects, 1,500 keywords |
| Advanced | $549 | $455.67 save 17% | $5,468.04 | 40 projects, 5,000 keywords |
List prices for one user, checked Oct 9, 2026. Taxes extra; per-user plans multiply by seats. Vendors change plans often: confirm on Semrush’s pricing page. Add it to the stack cost calculator →
Semrush price history
No price changes logged since our baseline check on Oct 9, 2026.
Last checked Oct 9, 2026. We re-check every tool monthly. See all software price changes →
Is Semrush free? Free plan, trial and discounts →
Pricing
| Plan | Monthly | Yearly (per month) |
|---|---|---|
| SEO | $139 | ~$117 |
| Starter | $199 | ~$165 |
| Pro+ | $299 | ~$248 |
| Advanced | $549 | ~$456 |
Each plan includes one user; extra seats cost more.
Who it’s for
Marketers and agencies that want SEO, content and ads data in one place.
Frequently asked questions
Is there a free version of Semrush?
A free account allows a handful of searches per day.
Do you use Semrush?
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Questions from readers
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