Semrush
SpyFuAt a glance
| Semrush | SpyFu | |
|---|---|---|
| Entry | $139/mo | $39/mo ($29 yearly) |
| Data | Larger, global | US/UK focus |
| Best for | Full SEO & marketing | Budget competitor research |
Semrush vs SpyFu
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Quick verdict
SpyFu is the budget competitor-research tool with deep Google Ads history. Semrush is the complete suite with bigger databases and more tools.
Side by side
| Semrush | SpyFu | |
|---|---|---|
| Our rating | 4.4/5 | 4.3/5 |
| Value | 3.9/5 | 4.5/5 |
| Features | 4.9/5 | 4.2/5 |
| Ease of use | 4.1/5 | 4.5/5 |
| Output quality | 4.7/5 | 4.1/5 |
| Category | SEO | SEO |
| Free plan | Limited free account (10 requests/day) | Limited free searches; 30-day money-back |
| Cheapest paid plan (monthly) | $139/mo | $39/mo |
| Same plan billed yearly | $117.33/mo | $29/mo |
| Top plan | Advanced: $549/mo | Team/Agency: $249/mo |
| Seats | 1 user per plan; extra seats cost more | 1 user (5 on Team) |
| Trial / refund | 7-day trial on some plans | 30-day money-back guarantee |
| Platforms | Web, API | Web |
| Best for | Marketers who want SEO, PPC and content research in one tool | Small businesses and PPC marketers researching competitors cheaply |
Semrush: pros & cons
- Huge keyword and competitor database
- Covers SEO, ads, content and AI search
- Strong reporting
- Expensive, especially with extra seats
- Overwhelming for beginners
SpyFu: pros & cons
- Cheapest serious competitor-research tool
- Strong Google Ads history
- Unlimited searches on Pro
- Smaller backlink data than Ahrefs or Semrush
- US/UK-focused data
Frequently asked questions
Is SpyFu as good as Semrush?
Not as broad, but excellent value for competitor keywords and ads.
Which is cheaper?
SpyFu, by a wide margin.
Questions from readers
Still deciding between these two? Ask a question and we will answer it here.