Ahrefs is the SEO toolset famous for its backlink index, plus keyword research, site audits, rank tracking and content tools. Ahrefs Webmaster Tools is free for sites you own.
What we like
- Best-in-class backlink data
- Clean, fast interface
- Useful free Webmaster Tools
Watch out for
- Expensive for small sites
- Usage-based limits on lower tiers
Key facts
| Category | SEO |
|---|---|
| Free plan | Yes: Ahrefs Webmaster Tools for your own sites |
| Cheapest paid plan (monthly) | $29/mo |
| Top plan | Advanced: $449/mo |
| Seats | Per user |
| Trial / refund | Starter plan instead of trial |
| Platforms | Web, API |
Checked Oct 9, 2026 on the official site. Prices and terms change: confirm before you buy.
Ahrefs plans & pricing
| Plan | Billed monthly | Billed yearly (per month) | Cost per year | What you get |
|---|---|---|---|---|
| Webmaster Tools | Free | - | $0 | Free data for your own verified sites |
| Starter | $29 | monthly only | $348 | Entry access |
| Lite | $129 | monthly only | $1,548 | Core toolset |
| Standard | $249 | monthly only | $2,988 | More history and features |
| Advanced | $449 | monthly only | $5,388 | Bigger limits |
List prices for one user, checked Oct 9, 2026. Taxes extra; per-user plans multiply by seats. Vendors change plans often: confirm on Ahrefs’s pricing page. Add it to the stack cost calculator →
Is Ahrefs free? Free plan, trial and discounts →
Pricing
- Webmaster Tools: free for your verified sites.
- Starter ($29/mo), Lite ($129), Standard ($249), Advanced ($449) per user per month.
Ahrefs vs Semrush
Ahrefs shines for backlinks and has a cleaner interface; Semrush covers more marketing channels. See Ahrefs vs Semrush.
Frequently asked questions
Is Ahrefs free?
Ahrefs Webmaster Tools is free for sites you own; full research needs a paid plan.
Do you use Ahrefs?
Reader reviews
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Questions from readers
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