Ahrefs vs Similarweb

Ahrefs★★★★★★★★★★ 4.5From $29 /mo vs

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Quick verdict

Ahrefs edges it overall, winning 3 of 4 rating categories. Ahrefs is cheaper to start ($29 vs $125).

Choose Ahrefs if…

You’re sEOs focused on backlinks and competitor research. The SEO toolset famous for its backlink index, with keyword research, site audit and rank tracking. Free Webmaster Tools cover your own sites.

Visit Ahrefs

Choose Similarweb if…

You’re competitive research and market sizing beyond SEO. Market and competitor intelligence: estimated website traffic, sources, audiences and keyword data for any site, used by marketers, sales teams and investors.

Visit Similarweb

Side by side

	Ahrefs	Similarweb
Our rating	4.5/5	4.3/5
Value	3.9/5	3.6/5
Features	4.8/5	4.7/5
Ease of use	4.3/5	4.4/5
Output quality	4.8/5	4.5/5
Category	SEO	SEO
Free plan	Yes: Ahrefs Webmaster Tools for your own sites	Limited free data; free trial
Cheapest paid plan (monthly)	$29/mo	$125/mo
Same plan billed yearly	-	-
Top plan	Advanced: $449/mo	Self-service: $125/mo
Seats	Per user	Package-based
Trial / refund	Starter plan instead of trial	Free trial
Platforms	Web, API	Web, browser extension
Best for	SEOs focused on backlinks and competitor research	Competitive research and market sizing beyond SEO

Ahrefs: pros & cons

Best-in-class backlink data
Clean, fast interface
Useful free Webmaster Tools
Expensive for small sites
Usage-based limits on lower tiers

Read the full Ahrefs review

Similarweb: pros & cons

Best for estimating any site’s traffic and sources
Free extension for quick checks
Covers apps, ads and audiences
Self-service from $125/mo
Serious use needs custom packages

Read the full Similarweb review

Questions from readers

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