Similarweb vs SpyFu
Similarweb
SpyFuWe may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.
Quick verdict
Similarweb edges it overall, winning 2 of 4 rating categories. SpyFu is cheaper to start ($39 vs $125).
Choose Similarweb if…
You’re competitive research and market sizing beyond SEO. Market and competitor intelligence: estimated website traffic, sources, audiences and keyword data for any site, used by marketers, sales teams and investors.
Visit SimilarwebChoose SpyFu if…
You’re small businesses and PPC marketers researching competitors cheaply. Competitor keyword and PPC research on a budget: see the keywords and Google Ads competitors rank and bid on, with 10+ years of history on Pro.
Visit SpyFuSide by side
| Similarweb | SpyFu | |
|---|---|---|
| Our rating | 4.3/5 | 4.3/5 |
| Value | 3.6/5 | 4.5/5 |
| Features | 4.7/5 | 4.2/5 |
| Ease of use | 4.4/5 | 4.5/5 |
| Output quality | 4.5/5 | 4.1/5 |
| Category | SEO | SEO |
| Free plan | Limited free data; free trial | Limited free searches; 30-day money-back |
| Cheapest paid plan (monthly) | $125/mo | $39/mo |
| Same plan billed yearly | - | $29/mo |
| Top plan | Self-service: $125/mo | Team/Agency: $249/mo |
| Seats | Package-based | 1 user (5 on Team) |
| Trial / refund | Free trial | 30-day money-back guarantee |
| Platforms | Web, browser extension | Web |
| Best for | Competitive research and market sizing beyond SEO | Small businesses and PPC marketers researching competitors cheaply |
Similarweb: pros & cons
- Best for estimating any site’s traffic and sources
- Free extension for quick checks
- Covers apps, ads and audiences
- Self-service from $125/mo
- Serious use needs custom packages
SpyFu: pros & cons
- Cheapest serious competitor-research tool
- Strong Google Ads history
- Unlimited searches on Pro
- Smaller backlink data than Ahrefs or Semrush
- US/UK-focused data
Questions from readers
Still deciding between these two? Ask a question and we will answer it here.