Privacy-friendly, simple analytics
- Plausible and Fathom Analytics: lightweight, cookie-free dashboards that show the essentials on one page.
- Matomo: full-featured and self-hostable, so you own your data.
- Simple Analytics: minimal, privacy-first.
Product and behavior analytics
- Mixpanel and Amplitude: events, funnels and retention for apps and SaaS.
- Microsoft Clarity (free) and Hotjar: heatmaps and session recordings.
Free data you already have
- Google Search Console: clicks and queries from Google search.
- Your website builder’s analytics: Wix, Squarespace, Shopify and Webflow all include dashboards.
Competitive traffic estimates
To see other sites’ traffic, use Similarweb, Semrush or SpyFu.
We haven’t rated the analytics tools above yet: check their current pricing pages.
