Shopify vs Webflow
Shopify
WebflowWe may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.
Quick verdict
Shopify edges it overall, winning 2 of 4 rating categories. Webflow is cheaper to start ($25 vs $39).
Choose Shopify if…
You’re anyone serious about selling products online. The leading eCommerce platform: everything to sell online and in person, with thousands of apps and Shopify Payments.
Visit ShopifyChoose Webflow if…
You’re designers, agencies and marketing teams building custom sites. The professional visual website builder: designer-level control over layout and animation, a powerful CMS, and clean code, without writing it.
Visit WebflowSide by side
| Shopify | Webflow | |
|---|---|---|
| Our rating | 4.5/5 | 4.4/5 |
| Value | 4.2/5 | 4.2/5 |
| Features | 4.9/5 | 4.8/5 |
| Ease of use | 4.3/5 | 3.8/5 |
| Output quality | 4.6/5 | 4.8/5 |
| Category | Website builder | Website builder |
| Free plan | No: trial (often $1/mo for 3 months) | Yes: build on a webflow.io subdomain |
| Cheapest paid plan (monthly) | $39/mo | $25/mo |
| Same plan billed yearly | $29/mo | $15/mo |
| Top plan | Plus: $2300/mo | Premium: $39/mo |
| Seats | Staff accounts by plan | Workspace plans for teams |
| Trial / refund | 3-day trial + $1/mo promo | Free Starter plan |
| Platforms | Web, iOS, Android, POS | Web |
| Best for | Anyone serious about selling products online | Designers, agencies and marketing teams building custom sites |
Shopify: pros & cons
- Most complete eCommerce platform
- Huge app and theme ecosystem
- Scales from first sale to enterprise
- Apps add monthly costs
- Transaction fees without Shopify Payments
Webflow: pros & cons
- Pixel-level design control and interactions
- Excellent CMS for content sites
- Simplified plans from $15/mo billed yearly
- Steeper learning curve than Wix or Squarespace
- Ecommerce and team plans add up
Questions from readers
Still deciding between these two? Ask a question and we will answer it here.