Asana vs HubSpot
Asana
HubSpotWe may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.
Quick verdict
Asana edges it overall, winning 2 of 4 rating categories. Asana is cheaper to start ($13.49 vs $20).
Choose Asana if…
You’re growing teams that need clear accountability across projects. A polished project and portfolio management tool built around clear ownership, timelines, goals and workflows, with AI Studio for automating routine work.
Visit AsanaChoose HubSpot if…
You’re small businesses that want a free CRM that can grow with them. A CRM and marketing platform with a genuinely useful free tier, AI assistance throughout, and paid hubs for marketing, sales and service.
Visit HubSpotSide by side
| Asana | HubSpot | |
|---|---|---|
| Our rating | 4.4/5 | 4.4/5 |
| Value | 4.1/5 | 4.2/5 |
| Features | 4.6/5 | 4.7/5 |
| Ease of use | 4.5/5 | 4.4/5 |
| Output quality | 4.4/5 | 4.2/5 |
| Category | Project management | Productivity & CRM |
| Free plan | Yes: Personal plan for up to 2 users | Yes: free CRM for unlimited users |
| Cheapest paid plan (monthly) | $13.49/mo | $20/mo |
| Same plan billed yearly | $10.99/mo | $15/mo |
| Top plan | Advanced: $30.49/mo | Starter: $20/mo |
| Seats | Per user | Per seat on paid plans |
| Trial / refund | 30-day trial of paid plans | Free CRM; demos on higher tiers |
| Platforms | Web, Windows, Mac, iOS, Android | Web, iOS, Android |
| Best for | Growing teams that need clear accountability across projects | Small businesses that want a free CRM that can grow with them |
Asana: pros & cons
- Clean, focused interface
- Strong portfolios and goals on Advanced
- Up to 18% off billed yearly
- Free plan limited to 2 users
- Advanced tier is pricey per user
HubSpot: pros & cons
- Free CRM is excellent
- Marketing, sales and service in one platform
- Breeze AI built in
- Professional tiers get expensive quickly
- Onboarding fees on higher tiers
Questions from readers
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