Moz alternatives

By Web Tool Ratings editors · Updated Oct 10, 2026 · How we rate

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Moz Pro starts at $49 a month and is friendly for beginners. If you need bigger keyword and backlink data or content optimization, consider these.

The full list

Best all-in-one

Semrush

★★★★★★★★★★ 4.4 · Best for marketers who want SEO, PPC and content research in one tool

Keyword, competitor, PPC and content tools in one suite, from $139/mo.

Category: SEO
Free plan: No
Paid from: $139/mo
Billed yearly: $117.33/mo

From $139 /moVisit Semrush Full review

Best for backlinks

Ahrefs

★★★★★★★★★★ 4.5 · Best for sEOs focused on backlinks and competitor research

Best-in-class link data; Starter from $29/mo.

Category: SEO
Free plan: Yes
Paid from: $29/mo

From $29 /moVisit Ahrefs Full review

Best for content

Surfer

★★★★★★★★★★ 4.2 · Best for content teams writing SEO articles

Optimize articles against top-ranking pages.

Category: SEO
Free plan: No
Paid from: $59/mo
Billed yearly: $49/mo

From $59 /moVisit Surfer Full review

Compared at a glance

Tool	Our rating	Category	Free plan	Paid from	Year 1 (cheapest paid)
Semrush	4.4/5	SEO	No	$139/mo	$1,408
Ahrefs	4.5/5	SEO	Yes	$29/mo	$348
Surfer	4.2/5	SEO	No	$59/mo	$588

Checked Oct 10, 2026. Details change: confirm on the provider’s site.

Is Moz still worth it?

Yes, for beginners and small sites: Domain Authority remains a widely used metric and the interface is easy. Compare Moz vs Semrush and see our best SEO tools.