Ahrefs alternatives

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Ahrefs is the backlink specialist. If you want broader marketing features or a lower bill, these are the best alternatives.

The full list

Best all-in-one alternative

★★★★★★★★★★ 4.4 · Best for marketers who want SEO, PPC and content research in one tool

SEO, PPC, content and AI visibility in one; from $139/month.

Best for on-page content

★★★★★★★★★★ 4.2 · Best for content teams writing SEO articles

Pair with free tools for a lower total cost.

Best for beginners

★★★★★★★★★★ 4.2 · Best for beginners and small businesses that want an approachable SEO suite

Friendly SEO suite with Domain Authority, from $49/mo.

Best low-cost helper

★★★★★★★★★★ 4.7 · Best for most people: the best all-round AI assistant

Briefs, clustering and analysis from exported data.

Cheapest alternative

★★★★★★★★★★ 4.3 · Best for small businesses and PPC marketers researching competitors cheaply

From $29/mo billed yearly.

Tool	Our rating	Category	Free plan	Paid from	Year 1 (cheapest paid)
Semrush	4.4/5	SEO	No	$139/mo	$1,408
Surfer	4.2/5	SEO	No	$59/mo	$588
Moz Pro	4.2/5	SEO	No	$49/mo	$588
ChatGPT	4.7/5	AI assistant	Yes	$8/mo	$96
SpyFu	4.3/5	SEO	No	$39/mo	$348

Checked Oct 10, 2026. Details change: confirm on the provider’s site.

Ahrefs Webmaster Tools: free Ahrefs data for sites you own.
Google Search Console: free, first-party search data for your site.
Moz free tools (MozBar, limited Keyword Explorer) and Semrush’s free account (10 requests a day).

Moz Pro: long-running suite with its own link index and Domain Authority metric.
SE Ranking: budget-friendly all-in-one, popular with agencies.
Majestic: specialist backlink index.
Mangools / Ubersuggest: simple, affordable keyword tools.
Ahrefs Webmaster Tools: free Ahrefs data for sites you own.