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The best CRM for nonprofits

By Web Tool Ratings editors · Updated · How we rate

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Nonprofits need to track donors, volunteers and campaigns on a tight budget. Two of the biggest CRM vendors run nonprofit programs: always ask before paying list price.

The full list

1

Best for established nonprofits

Salesforce

★★★★★★★★★★ 4.2 · Best for mid-size and enterprise sales organizations with complex processes

Nonprofit Cloud and a long-running donated-license program for eligible organizations.

Category
CRM & sales
Free plan
Yes
Paid from
$25/mo
Billed yearly
$25/mo
From $25 /user/moVisit Salesforce Full review
2

Best free start

HubSpot

★★★★★★★★★★ 4.4 · Best for small businesses that want a free CRM that can grow with them

Free CRM for unlimited users, plus a nonprofit discount program on paid tiers.

Category
Productivity & CRM
Free plan
Yes
Paid from
$20/mo
Billed yearly
$15/mo
From $20 /user/moVisit HubSpot Full review
3

Best DIY option

Airtable

★★★★★★★★★★ 4.3 · Best for teams that outgrow spreadsheets and want custom workflows without code

Build donor and volunteer tracking yourself.

Category
Project management
Free plan
Yes
Paid from
$20/mo
Billed yearly
$20/mo
From $20 /user/moVisit Airtable Full review

Compared at a glance

ToolOur ratingCategoryFree planPaid fromYear 1 (cheapest paid)
Salesforce 4.2/5CRM & salesYes$25/mo$300
HubSpot 4.4/5Productivity & CRMYes$20/mo$180
Airtable 4.3/5Project managementYes$20/mo$240

Checked Oct 10, 2026. Details change: confirm on the provider’s site.

Donor-management systems (not yet rated)

Bloomerang, Little Green Light, Neon CRM and DonorPerfect are built specifically for fundraising, with gift tracking and receipts.

How to choose

  • Small, volunteer-run: HubSpot free or Airtable.
  • Fundraising-heavy: a donor-management system.
  • Large, multi-program: Salesforce Nonprofit Cloud.

Confirm current eligibility and discounts directly with each vendor.

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