Moz Pro vs Similarweb
Moz Pro
SimilarwebWe may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.
Quick verdict
Similarweb edges it overall, winning 2 of 4 rating categories. Moz Pro is cheaper to start ($49 vs $125).
You’re beginners and small businesses that want an approachable SEO suite. One of the original SEO suites (keyword research, rank tracking, site audits and the Domain Authority metric) with a gentler learning curve than Semrush or Ahrefs.
Visit Moz ProYou’re competitive research and market sizing beyond SEO. Market and competitor intelligence: estimated website traffic, sources, audiences and keyword data for any site, used by marketers, sales teams and investors.
Visit SimilarwebSide by side
| Moz Pro | Similarweb | |
|---|---|---|
| Our rating | 4.2/5 | 4.3/5 |
| Value | 4/5 | 3.6/5 |
| Features | 4.1/5 | 4.7/5 |
| Ease of use | 4.6/5 | 4.4/5 |
| Output quality | 4.1/5 | 4.5/5 |
| Category | SEO | SEO |
| Free plan | Free tools (MozBar, limited Keyword Explorer); Pro is paid | Limited free data; free trial |
| Cheapest paid plan (monthly) | $49/mo | $125/mo |
| Same plan billed yearly | - | - |
| Top plan | Large: $299/mo | Self-service: $125/mo |
| Seats | 1-3 seats by plan | Package-based |
| Trial / refund | Free trial (card required) | Free trial |
| Platforms | Web, Chrome extension | Web, browser extension |
| Best for | Beginners and small businesses that want an approachable SEO suite | Competitive research and market sizing beyond SEO |
Moz Pro: pros & cons
- Friendly interface and great learning resources
- Domain Authority is an industry-standard metric
- Starter plan from $49/mo
- Smaller data sets than Semrush or Ahrefs
- Fewer content and PPC tools
Similarweb: pros & cons
- Best for estimating any site’s traffic and sources
- Free extension for quick checks
- Covers apps, ads and audiences
- Self-service from $125/mo
- Serious use needs custom packages
Questions from readers
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