HubSpot vs Kit (ConvertKit)
HubSpot
Kit (ConvertKit)We may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.
Quick verdict
HubSpot edges it overall, winning 1 of 4 rating categories. HubSpot is cheaper to start ($20 vs $39).
Choose HubSpot if…
You’re small businesses that want a free CRM that can grow with them. A CRM and marketing platform with a genuinely useful free tier, AI assistance throughout, and paid hubs for marketing, sales and service.
Visit HubSpotChoose Kit (ConvertKit) if…
You’re creators and newsletters selling digital products. Email marketing built for creators: a generous free plan (up to 10,000 subscribers), simple automations, paid newsletters and digital product sales.
Visit KitSide by side
| HubSpot | Kit (ConvertKit) | |
|---|---|---|
| Our rating | 4.4/5 | 4.4/5 |
| Value | 4.2/5 | 4.5/5 |
| Features | 4.7/5 | 4.4/5 |
| Ease of use | 4.4/5 | 4.5/5 |
| Output quality | 4.2/5 | 4.3/5 |
| Category | Productivity & CRM | Email marketing |
| Free plan | Yes: free CRM for unlimited users | Yes: up to 10,000 subscribers |
| Cheapest paid plan (monthly) | $20/mo | $39/mo |
| Same plan billed yearly | $15/mo | $32.50/mo |
| Top plan | Starter: $20/mo | Pro: $79/mo |
| Seats | Per seat on paid plans | Team members on Creator+ |
| Trial / refund | Free CRM; demos on higher tiers | Free plan |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Best for | Small businesses that want a free CRM that can grow with them | Creators and newsletters selling digital products |
HubSpot: pros & cons
- Free CRM is excellent
- Marketing, sales and service in one platform
- Breeze AI built in
- Professional tiers get expensive quickly
- Onboarding fees on higher tiers
Kit (ConvertKit): pros & cons
- Free up to 10,000 subscribers
- Creator-friendly automations and commerce
- Recommendations network for growth
- Fewer design templates than Mailchimp
- Paid tiers scale with list size
Questions from readers
Still deciding between these two? Ask a question and we will answer it here.