Constant Contact vs Klaviyo
Constant Contact
KlaviyoWe may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.
Quick verdict
Klaviyo edges it overall, winning 2 of 4 rating categories. Constant Contact is cheaper to start ($12 vs $20).
Choose Constant Contact if…
You’re small businesses and nonprofits that want hand-holding and support. A friendly email marketing platform for small businesses, nonprofits and events, with real phone support, event tools and simple automations.
Visit Constant ContactChoose Klaviyo if…
You’re ecommerce brands, especially on Shopify. The email and SMS platform built for online stores: deep Shopify integration, product recommendations, predictive analytics and flows that drive revenue.
Visit KlaviyoSide by side
| Constant Contact | Klaviyo | |
|---|---|---|
| Our rating | 4.2/5 | 4.4/5 |
| Value | 3.9/5 | 3.9/5 |
| Features | 4.2/5 | 4.8/5 |
| Ease of use | 4.6/5 | 4.2/5 |
| Output quality | 4.1/5 | 4.6/5 |
| Category | Email marketing | Email marketing |
| Free plan | No: free trial | Yes, for small lists |
| Cheapest paid plan (monthly) | $12/mo | $20/mo |
| Same plan billed yearly | $10.20/mo | - |
| Top plan | Premium: $80/mo | Email: $20/mo |
| Seats | 1 / 3 / unlimited users | Unlimited users |
| Trial / refund | Free trial, no card; 30-day money-back guarantee | Free plan |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Best for | Small businesses and nonprofits that want hand-holding and support | Ecommerce brands, especially on Shopify |
Constant Contact: pros & cons
- Very easy to use
- Phone and chat support
- 30-day money-back guarantee
- Price climbs with contacts
- Automation is basic on Lite
Klaviyo: pros & cons
- Best-in-class ecommerce data and segmentation
- Revenue-focused flows and reporting
- Email and SMS in one place
- Expensive as your list grows (priced on active profiles)
- More than a newsletter or service business needs
Questions from readers
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