Webflow
WixChoose Wix if…
You want to build it yourself quickly and need bookings, stores or events.
Choose Webflow if…
You (or your designer) want a custom, high-performance marketing site with a serious CMS.
Webflow vs Wix
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Quick verdict
Wix is easier with more built-in business apps. Webflow gives designers far more control and a better CMS, at the cost of a steeper learning curve.
Side by side
| Webflow | Wix | |
|---|---|---|
| Our rating | 4.4/5 | 4.4/5 |
| Value | 4.2/5 | 4.2/5 |
| Features | 4.8/5 | 4.6/5 |
| Ease of use | 3.8/5 | 4.6/5 |
| Output quality | 4.8/5 | 4.3/5 |
| Category | Website builder | Website builder |
| Free plan | Yes: build on a webflow.io subdomain | Yes: Wix subdomain with ads |
| Cheapest paid plan (monthly) | $25/mo | $24/mo |
| Same plan billed yearly | $15/mo | $17/mo |
| Top plan | Premium: $39/mo | Business Elite: $172/mo |
| Seats | Workspace plans for teams | Site plans; collaborators included |
| Trial / refund | Free Starter plan | Free plan; 14-day money-back on premium |
| Platforms | Web | Web, Wix app |
| Best for | Designers, agencies and marketing teams building custom sites | Small businesses that want the most built-in features |
Webflow: pros & cons
- Pixel-level design control and interactions
- Excellent CMS for content sites
- Simplified plans from $15/mo billed yearly
- Steeper learning curve than Wix or Squarespace
- Ecommerce and team plans add up
Wix: pros & cons
- Total design freedom
- AI site builder and huge app market
- Free plan to start
- Switching templates later is hard
- Price jumps for eCommerce
Frequently asked questions
Is Webflow harder than Wix?
Yes, noticeably.
Which is cheaper?
Webflow Basic is $15/mo billed yearly; Wix Light is $17/mo yearly.
Questions from readers
Still deciding between these two? Ask a question and we will answer it here.