Moz Pro vs SpyFu
Moz Pro
SpyFuWe may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.
Quick verdict
SpyFu edges it overall, winning 2 of 4 rating categories. SpyFu is cheaper to start ($39 vs $49).
You’re beginners and small businesses that want an approachable SEO suite. One of the original SEO suites (keyword research, rank tracking, site audits and the Domain Authority metric) with a gentler learning curve than Semrush or Ahrefs.
Visit Moz ProYou’re small businesses and PPC marketers researching competitors cheaply. Competitor keyword and PPC research on a budget: see the keywords and Google Ads competitors rank and bid on, with 10+ years of history on Pro.
Visit SpyFuSide by side
| Moz Pro | SpyFu | |
|---|---|---|
| Our rating | 4.2/5 | 4.3/5 |
| Value | 4/5 | 4.5/5 |
| Features | 4.1/5 | 4.2/5 |
| Ease of use | 4.6/5 | 4.5/5 |
| Output quality | 4.1/5 | 4.1/5 |
| Category | SEO | SEO |
| Free plan | Free tools (MozBar, limited Keyword Explorer); Pro is paid | Limited free searches; 30-day money-back |
| Cheapest paid plan (monthly) | $49/mo | $39/mo |
| Same plan billed yearly | - | $29/mo |
| Top plan | Large: $299/mo | Team/Agency: $249/mo |
| Seats | 1-3 seats by plan | 1 user (5 on Team) |
| Trial / refund | Free trial (card required) | 30-day money-back guarantee |
| Platforms | Web, Chrome extension | Web |
| Best for | Beginners and small businesses that want an approachable SEO suite | Small businesses and PPC marketers researching competitors cheaply |
Moz Pro: pros & cons
- Friendly interface and great learning resources
- Domain Authority is an industry-standard metric
- Starter plan from $49/mo
- Smaller data sets than Semrush or Ahrefs
- Fewer content and PPC tools
SpyFu: pros & cons
- Cheapest serious competitor-research tool
- Strong Google Ads history
- Unlimited searches on Pro
- Smaller backlink data than Ahrefs or Semrush
- US/UK-focused data
Questions from readers
Still deciding between these two? Ask a question and we will answer it here.