ActiveCampaign vs Make
ActiveCampaign
MakeWe may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.
Quick verdict
Make edges it overall, winning 2 of 4 rating categories. Make is cheaper to start ($12 vs $15).
Choose ActiveCampaign if…
You’re small businesses that rely on automated email sequences. Email marketing with the most powerful automation builder in its class, plus a CRM for small sales teams. Starter now begins at $15/mo for 1,000 contacts.
Visit ActiveCampaignChoose Make if…
You’re teams that want visual, high-volume automation at a lower price than Zapier. A visual automation platform (formerly Integromat) where you build scenarios on a canvas: typically far cheaper than Zapier for high-volume workflows.
Visit MakeSide by side
| ActiveCampaign | Make | |
|---|---|---|
| Our rating | 4.4/5 | 4.5/5 |
| Value | 4.2/5 | 4.6/5 |
| Features | 4.7/5 | 4.6/5 |
| Ease of use | 4/5 | 4.2/5 |
| Output quality | 4.5/5 | 4.4/5 |
| Category | Email marketing | Automation & scheduling |
| Free plan | No: 14-day free trial | Yes: 1,000 credits a month |
| Cheapest paid plan (monthly) | $15/mo | $12/mo |
| Same plan billed yearly | - | - |
| Top plan | Starter: $15/mo | Teams: $38/mo |
| Seats | Users by plan | Priced by credits; Teams for shared work |
| Trial / refund | 14-day free trial, no card | Free plan |
| Platforms | Web, iOS, Android | Web |
| Best for | Small businesses that rely on automated email sequences | Teams that want visual, high-volume automation at a lower price than Zapier |
ActiveCampaign: pros & cons
- Excellent visual automation builder
- Built-in CRM on higher tiers
- Starter price cut to $15/mo
- No free plan
- Price climbs with contacts
- Learning curve for complex automations
Make: pros & cons
- Much cheaper per operation than Zapier
- Powerful visual builder
- Annual billing saves 15%+
- Fewer app integrations than Zapier
- Credit system takes getting used to
Questions from readers
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