ActiveCampaign vs Kit (ConvertKit)
ActiveCampaign
Kit (ConvertKit)We may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.
Quick verdict
ActiveCampaign edges it overall, winning 2 of 4 rating categories. ActiveCampaign is cheaper to start ($15 vs $39).
Choose ActiveCampaign if…
You’re small businesses that rely on automated email sequences. Email marketing with the most powerful automation builder in its class, plus a CRM for small sales teams. Starter now begins at $15/mo for 1,000 contacts.
Visit ActiveCampaignChoose Kit (ConvertKit) if…
You’re creators and newsletters selling digital products. Email marketing built for creators: a generous free plan (up to 10,000 subscribers), simple automations, paid newsletters and digital product sales.
Visit KitSide by side
| ActiveCampaign | Kit (ConvertKit) | |
|---|---|---|
| Our rating | 4.4/5 | 4.4/5 |
| Value | 4.2/5 | 4.5/5 |
| Features | 4.7/5 | 4.4/5 |
| Ease of use | 4/5 | 4.5/5 |
| Output quality | 4.5/5 | 4.3/5 |
| Category | Email marketing | Email marketing |
| Free plan | No: 14-day free trial | Yes: up to 10,000 subscribers |
| Cheapest paid plan (monthly) | $15/mo | $39/mo |
| Same plan billed yearly | - | $32.50/mo |
| Top plan | Starter: $15/mo | Pro: $79/mo |
| Seats | Users by plan | Team members on Creator+ |
| Trial / refund | 14-day free trial, no card | Free plan |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Best for | Small businesses that rely on automated email sequences | Creators and newsletters selling digital products |
ActiveCampaign: pros & cons
- Excellent visual automation builder
- Built-in CRM on higher tiers
- Starter price cut to $15/mo
- No free plan
- Price climbs with contacts
- Learning curve for complex automations
Kit (ConvertKit): pros & cons
- Free up to 10,000 subscribers
- Creator-friendly automations and commerce
- Recommendations network for growth
- Fewer design templates than Mailchimp
- Paid tiers scale with list size
Questions from readers
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